Inherently, the feature is about behavior modification — in this case, an attempt to give increasingly environmentally aware consumers the chance to take informed choices about what they do.

Source: https://www.computerworld.com/article/3690908/apples-clean-energy-charging-is-the-future-of-electronics.html

"This deal brings access to prescription drug solutions for weight loss to WW’s historical focus on behavior modification model," wrote analyst Michael Lasser.

Source: https://www.independent.co.uk/news/health/weightwatchers-ozempic-weight-loss-wegovy-b2296306.html